AYAM Noodle Pop-Up, Lunar New Year

As the city turns red to celebrate the 2019 Lunar New Year celebrations, AYAM™, Australia’s number one leading Asian food brand, will be offering Sydneysiders and festival-goers one dynamic and inspiring culinary journey.

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Launching on Friday 1 February, AYAM™ will be delighting crowds with a unique Lunar New Year experience, where curious families and food lovers can discover their destined Asian dish and revel in the delicious flavours of Asia at the AYAM™ Hub.

The AYAM™ Hub will feature the brand’s famous Zodiac Roulette Tuk Tuk and legendary food truck. Creating the ultimate spot to enjoy great food, relax and enjoy the beautiful lantern displays and entertainment, the AYAM™ Hub is a must-see for your festive celebrations.

Consumers can begin their experience by stepping inside the famous AYAM™ Zodiac Roulette Tuk Tuk, using world-first technology, the AYAM™ Zodiac Roulette combines your Chinese and Western zodiac signs to uncover your ideal Asian dish.

Once the match is made, the Tuk Tuk will automatically dispense a relevant AYAM™ product down a chute, which you can use to whip up your destined dish. The AYAM™ Zodiac Roulette will also look into its crystal ball to deliver a personalised horoscope prediction for 2019.

Once your destiny has been revealed, continue your journey and stay for the delicious food at AYAM™’s tasty food truck. Serving up a selection of authentic Asian flavours, crowds can enjoy AYAM™ Malaysian Beef Rendang, AYAM™ Chicken Satay Sticks, AYAM™ Chilli Jam Stir Fry and AYAM™ Sago Dessert priced at just $5 each, which can also be washed down with AYAM™’s refreshing and rehydrating Coconut Water for $1.

LOCATION DETAILS

Date

Time

Location

Activation

Friday 1 February

4pm – 11pm

East Circular Quay

AYAM Hub – Zodiac Roulette & Food Truck

Saturday 2 February

4pm – 11pm

East Circular Quay

AYAM Hub – Zodiac Roulette & Food Truck

Sunday 3 February

12pm – 7pm

Dixon Street Mall, China town

AYAM Zodiac Roulette

Saturday 9 February

12pm – 7pm

Dixon Street Mall, China town

AYAM Zodiac Roulette

Sunday 10 February

Joseph Lloyd, Contributor
Photo Credit: Dwi Prayoga, Andy Lipkan

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